Home Standard Desktop Display

Standard Desktop Display

Standard Mobile Display

Rich Media

Video

Custom Placements

Packages

Advertising Submission Guidelines

Standard Desktop Display

Standard Banner Ad Formats

BillboardSee example
Dimensions (PX)970x250
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
Half PageSee example
Dimensions (PX)300x600
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
MRECSee example
Dimensions (PX)300x250
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
LeaderboardSee example
Dimensions (PX)728x90
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
Ad FormatBillboard
Dimensions (PX)970x250
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
Ad FormatHalf Page
Dimensions (PX)300x600
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
Ad FormatMREC
Dimensions (PX)300x250
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB
Ad FormatLeaderboard
Dimensions (PX)728x90
File TypeHTML5, GIF, JPG, PNG
Max File Size80 KB
Max File Size of shared library files100 KB

* HTML5 creative that is not 3rd party ad served (site served) must be built to DoubleClick Studio Specifications. Templates are available for Adobe Edge Animate and Google Web Designer

* HTML5 creative that is not 3rd party ad served (site served) must be delivered as a single zip file containing all required components (HTML5, Javascript, CSS, images)

*Libraries and external resources will need to be hosted and served by an approved 3rd party vendor. External references are otherwise not permitted

*A HTML5 Standard Banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich Media