Mobile / App

Rich Media Mobile / App

AssetMax File SizeFile TypeMax File Size (KB) of Shared Library Files
Backup image40 KBJPG, PNG, GIF-
Initial Load80KB + 70KB (ad verification scripts) + 100KB (exempt shared libraries)Image, HTML5, JS, Sprite sheets, Video files100
Polite Load200 KBImage, HTML5, JS, Sprite sheets, Video filesFor anything greater than 100KB, polite loading must be enabled
User Initiated Load2 MBMP4-
AssetBackup image
Max File Size40 KB
File TypeJPG, PNG, GIF
Max File Size (KB) of Shared Library Files-
AssetInitial Load
Max File Size80KB + 70KB (ad verification scripts) + 100KB (exempt shared libraries)
File TypeImage, HTML5, JS, Sprite sheets, Video files
Max File Size (KB) of Shared Library Files100
AssetPolite Load
Max File Size200 KB
File TypeImage, HTML5, JS, Sprite sheets, Video files
Max File Size (KB) of Shared Library FilesFor anything greater than 100KB, polite loading must be enabled
AssetUser Initiated Load
Max File Size2 MB
File TypeMP4
Max File Size (KB) of Shared Library Files-

*All rich media creative must be 3rd party ad served by an approved vendor

*Backup image requires a solid 1px black border

*Libraries and external resources will need to be hosted and served by an approved 3rd party vendor. External references are otherwise not permitted.

*Creative Hosting: All rich media creative must be 3rd party ad served by an approved vendor

*CPU Usage: Ad not to exceed 30% CPU Usage during host initiated execution

*User Initiation: Users must interact by either clicking or tapping the ad or upon rollover after a one second delay

*Host Initiated File Requests: 15 max

* Length of animation must not exceed 15 seconds.

* No looping beyond 15 seconds.

* Animation is recommended to be part of subload.

* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.

* Animation may be host initiated