Click tracking tags must be set up to drive to the most relevant client site landing page.
Tracking tags can be supplied as a generic set of three or as multiple sets by model. If model split tracking is preferred, please provide a separate set of click tracking tags per model.
CTAs can be adaptable but in most cases the following Call To Actions are used:
Book A Test Drive
Locate A Dealer
Order A Brochure
18 characters max.
any additional text may be truncated
*Click tracking tags are to be 3rd party ad served
*Native links built by CarsGuide using the above deliverables
Advertising Specifications