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Advertising Submission Guidelines

New Car Deals

Display

Ad Format Dimensions Required Ad Units
Half Page 300x600 Optional
MREC 300x250 Required
Leaderboard 728x90 Required
Mobile 300x50 Required
Ad Format Half Page
Dimensions 300x600
Required Ad Units Optional
Ad Format MREC
Dimensions 300x250
Required Ad Units Required
Ad Format Leaderboard
Dimensions 728x90
Required Ad Units Required
Ad Format Mobile
Dimensions 300x50
Required Ad Units Required

*Please refer to Standard Display specs for all creative

Homepage Driver

Deliverables

  • 1 x Click tracking tag


Notes

Tracking tag to be redirected to the New Car Deals landing page



*Click tracking tag is to be 3rd party ad served

Carousel

Deliverables

  • Copy (requirements below)
  • Carousel image (specs below)
  • 1 x Click tracking tag


Carousel - Copy Requirements

Character Length Additional Requirements
60 characters total (including spaces)
  • All caps not permitted
  • No special characters
  • Multiple, grouped exclamation points and question marks not allowed
  • Copy to be provided in a .txt file
Character Length 60 characters total (including spaces)
Additional Requirements
  • All caps not permitted
  • No special characters
  • Multiple, grouped exclamation points and question marks not allowed
  • Copy to be provided in a .txt file

Carousel - Image Specs

Format Dimensions (PX) Max File Size (KB) Animation Design
JPEG, PNG 728x300 80 Not Allowed 1px border around entire image
Format JPEG, PNG
Dimensions (PX) 728x300
Max File Size (KB) 80
Animation Not Allowed
Design 1px border around entire image

* Please ensure image does not contain any copy

* Click tracking tag is to be 3rd party ad served

* Creative placement is built by CarsGuide using the above deliverables